Annual Review 2021–22

Awareness

AFCA has an obligation to the diverse community we service to ensure they are aware of Australia’s financial ombudsman and that our services are accessible to all. AFCA has scoped a multi-year initiative that will:

  • use demographic information, research and leverage relationships to promote our awareness strategy and community outreach activities
  • design and create flexible ways to submit a complaint, provide information in different formats and uphold a positive reputation as an organisation that meets community expectations
  • drive a culturally competent organisation
  • build and maintain external relationships that can proactively inform us of issues, provide insights and contribute to ongoing enhancements to deliver exceptional customer service
  • support and provide our people with the right tools, resources and training to effectively support our customers and the diverse community we serve.

In 2021–22, AFCA:

  • developed a three-year awareness strategy and roadmap to set the foundations for a data-led multichannel awareness approach
  • revitalised AFCA’s website and publicity material to better communicate our purpose.
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